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tv   Made in Germany - E-commerce - an all-new shopping experience  Deutsche Welle  March 6, 2019 12:30pm-1:01pm CET

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to get your romantic channel. going by the story. with exclusive. the must see concerning part time culture change or a. place to be curious minds. do it yourself networkers. so subscribe don't miss out. may i take you to the television department bring him. please not so fast please speak after the b b. c please. peter it's time track forward.
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a robot so that helps you with your shopping coots but still few and far between right shopping online on the other hand is the new norm though isn't it the digital age is currently revolutionizing the world of commerce trade is in transition you can't to hear more about that than stay right here with us here on mate being able to handle most of the business transactions online has changed our lives there's no need to rush out to the shops to get that new pair of shoes today all it takes is one mouse click and you're done but it's also changed the world of work and not necessarily for the better industry giant amazon has repeatedly come under fire for what some call inhumane working conditions at its warehouses but that doesn't put off new age i thin around workers in the united states the so-called wet compass all of us sally caught up with
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a few of them. the recreational vehicle the r.v. a symbol of freedom. homeless wherever you take it and were ever work may take you. i mean north things can talk you know which is not exactly known as a tourist destination but home to where hell is a online retailer amazon and that attracts an increasing number of employees who come to find work but choose to live in their camper vans all year round. a campground near the amazon warehouses home to around a dozen where a camp purse. it's two pm time to get out for robert barker he works the night shift good morning. good morning good morning robert how you do and. how is your shift it was great ok yeah easy money man you know basically robert you
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have your whole life inside that van yeah i've been living in my van for six years now. working seasonal work for amazon and i've done some also i've worked a job in alaska salmon cannery have worked a beat harvest and by the amazons been really good to me and it's really easy money and allows me the freedom to do what i want to. like many were campers robert barker lives a modest life with few frills his kitchen an outdoor microwave and a picnic table. kind of go on time here i may think i'm. not even curry right. robards lifestyle saves him two thousand dollars a month he says the money he uses later to travel being able to be live in another place for three months four months is. you know you get you get some the new all
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the time. meeting new friends it's just a good feeling to. go into a new town and rock it for three months and know that at the end you got a prize pot of gold for the you know pride month trip to southeast. robert is forty six he has no partner no children and ferry few expenses. amazon pace's campsite his health insurance and fifteen dollars an hour when he works managing customer returns it's a temporary contract for a couple of months. then the key to doing it right is you can't have. four hundred dollars car payment or or and you know in. debt and i'm debt free. i own my van.
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and i have like thirty dollars in bills i'm on and that's how are they able to do it. five thirty in the evening for robert it's time to go to work. amazon refuses to give me permission to film but the online trader is actively seeking work campers on twenty six campgrounds across the u.s. . the cantor family lives next to robert. longer i'm sorry even three to argue. eighty year old ivan cantor is the oldest employee at amazon's hebrew and warehouse he and his wife lorraine worked to top up their pensions and they say to have a better life. i think that there are a lot of people who. don't like to be tied down there you know. personally i have to have a home base i've moved to much if i need a home base ah. but. that the ferment i don't like to get out.
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and this carefree opportunity to do that more financial security but you have to hit the road to get it perhaps not everyone's dream but it seems to work for some. in a lot of criticism about amazon and concern about what the growing online tree industry would mean for work environments of the united states but one thing seems to be clear that all the work campers in kentucky up quite happy with the lifestyle they joke. now than were camping hasn't quite caught on the same way in europe yet even though there are more than a dozen amazon logistics and has in germany alone i must own of course is the world's biggest online retailer in just the past eight years its sales skyrocketed from thirty four billion to two hundred and thirty two billion u.s.
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dollars and as we know there are always winners and losers in these situations in this case it is traditional retailers according to one study it's believed that in germany by twenty thirty the number of shops will have dropped by half of what's out there today and that's easy to imagine when you think that two thirds of the population already do at least some shopping online and every mouse click generates a certain amount of data revealing to online retailers and sales personnel details about your taste and desire. to e-commerce wave brought products online now nine mashal to has an app that replaces sales assistants to you you just have to let her software snit. a peek at
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your living room. and feeling off by the skin then makes recommendations it's something we ourselves could have used back in the day a clever algorithm where you can say this is my room that shot what furniture should i buy give me a list limited to twenty or thirty ideas that were. ones that suit my style and ideally my budget to the results my b.g. abracadabra and the up available online since late twenty eighteen counters up a virtual model of a chair for instance which you can place wherever you want in the room a furniture company is behind the app but the software a could help to sell other products too so will the classic sale set up that's still common and department stores soon to be old school for a new generation of consumers. here product sales will die out of the most part i see everything heading gentles consultative sales and if it
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. online consulting with customers able to view any model in any color twenty four seven shooters idea drummed up a million euros of startup capital many effect as the fizzle it's a kind of personal shopping assistant thing about a bit like your best friend giving you a call and saying that she's found something that would suit you happy with the an order for fantastic. a great way to persuade someone to buy more when they probably already have enough. is a london berlin is most prominent e-commerce empire it's also europe's biggest online clothing retailer serving twenty five million customers with a wide range of tastes the company also knows when to use more traditional business methods and even does some customer surveys offline. and it uses a huge amount of paper notes for those evaluations the key question who has what exact relationship to fashion. and of her squad and her team after. londoners
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website they work under an assumption supported by market research results that there are six generic customer types who have different needs and preferences. so who are these people. how much they can extend paul has very little interest in fashion and i think knows what suits him and would ideally buy the same jeans over and over. do you know my is the opposite of paul she likes to express herself through fashion she's very extroverted that it depends on these generic customer profiles are central to the websites design they help the company target relevant customers the outgoing settings for example are aimed at one of the influencers. yamit so much but i think i have an entire section that it catered to influence or recommendation science and force that's important for people who follow fashion who like to measure themselves against other people they find
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attractive and who they'd like to look like and it's also in that and this is that's very popular. as for those less interested in fashion brands provide some basic orientation together with suggestions for similar models plus you can shop from home without having to talk to anyone it's cowardice many people have different approaches to deciding what they want to buy. a lot of people don't feel comfortable having to discuss what they want with a sales person often so when shopping websites gives them more time and space to look around. e-commerce is booming forecasts say that in the retail sector five years from now germans for example will spend one euro in five online. no wonder more and more brick and mortar shops are closing these days they lack customers makes you wonder what the future holds for our high streets and shopping malls looks like the only way for retailers to survive the digital age is to go
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digital to at least behind the scenes. in store sales assistants to. how much longer will we need. to work roster for this drugstore is already determined by this man's calculations. for the d.m. chain we forecast how much each branch will turn over for an entire year in advance harvest the company uses that information to optimize vacation planning work schedules etc. find to provide data that enable stores to automate store management and make decisions like buying new stock having the system automatically submit new orders means lower personnel costs and fewer gaps on the shelves the software can also amend prices to make the business more lucrative find promises his customers who can boost turnover and profit iran five percent. the former physics professor welcomes job applications from fellow
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physicists because they have strong number crunching skills forecasting sales for a single product can be influenced by over one hundred factors ranging from advertising to the bigger the week the branches location and last year sales. also incorporates factors like the weather. the first weekend of the year with nice weather everybody wants to grill and that means the forecast for sausages will be completely different than it was the weekend before i don't want a minimum one of our forecasts just based on data from the factors branches are examined data so it might be different for every day for every location and every item. thing that for an entire product range with two hundred factors of influence would be too much for a person to deal with. this is to most of includes what's called dynamic pricing where prices are changed according to algorithms. a classic example in the wider
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world is why stores are able to charge extortionate prices at airports. you know i'm from pricing it's similar to a bizarre tradeoff between time and money and commitment and for me time is a more important resource and money for me so i'm willing to pay more for speed and convenience. but with some people it's different. and that's what gets exploited. this put into. this is. the owner of this home interior store is confident his company will prevail despite the rise of online rivals dummy and companies all ski says his power plant something customers can assess via a screen although he admits some things have changed and folks about customers used to come by up to five times before buying a piece of furniture today they only come once or twice that people do so much
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advance research online but they only come here at the end to make a final decision recently in trying to question. you'd think they'd be opposed to the store owner and who offers personal consultation service via a phone app but in fact they are partners with her hoping to sell his furniture at the moment she rarely gets enough three d. product data from manufacturers and the future how soon until our personal shoppers are computer programs based on artificial intelligence. so what do they think our sales staff now redundant. he called it depends on the sector as a. it is a kind for i don't need a store to sell me deodorant was another one and there are plenty of other items including electronics where you also don't need advice of mankind for quite fun.
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but they'll always be sales assistants in the upscale segment the what we do is supply by linking up stationery sales with online shopping build bridges for trade . smart software and robots are taking over a growing number of jobs and they will inevitably become better sales consultants after all we are teaching them more every day about how we want to shop in the future. the digital age has changed the way we buy and sell but there are other factors at play too there's bricks it and the u.s. china trade dispute not to forget washington's threats to impose import tariffs on european cars michael i asked a few people in the know for their thoughts at the geneva international motor show . a lot of people say if there's a threat you know i see it as
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a challenge you know we're completely transforming the automotive business anyway and we have to cope with that and this is one of the figs we have to cope with we are exporting more than seventy percent to the world to europe to china but we are clearly in favor of free trade so our business model and all the investment we have shown in the united states is based on free trade and i believe this is shown everywhere in the world that free trade creates wealth. not positive thinking can't do any harm even if the idea of shared values in a global world of free trade has come under scrutiny it once looked so promising here in germany and europe let's remind ourselves of what's at stake. how did free trade. come about. in the middle ages this was standard practice merchants pay tolls are bridges mountain passes and city gates when they use goods from one principality to the next. how. many came via the sea
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they loaded up boats with fish and preserve them in salt or put brandy in the wind to stop it going bad. clever moves but they still couldn't find a way to avoid these pesky tolls the merchants wanted them abolished and they also wanted to defend themselves against pirates and thieves on dangerous trade routes so they joined forces in twelve eighty in northern europe they founded the german hanseatic league in lubec it was a great international alliance a confederation of merchants from large city as that soon began to grow first hamburg then rostock in cologne even cities much farther away soon set up hands of trading posts by the fourteenth century the league included almost two hundred cities. the cog is the vessel most closely associated with this trading network a lot of goods fitted into its balloon us whole hand sciatic merchants were the
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global players of the age they could speak foreign languages and were generally well educated rich and had great political influence but the hands the attic league never became a proper free trade zone in one thousand nine hundred thirty and still had to pay customs duties in forty one different german states and free cities. but increasingly the idea of free trade caught on in eight hundred thirty three the german customs union created a large tariff free area over a century later the foundation for free trade in europe was laid the european coal and steel community was the forerunner of the european union which today guarantees free trade among its member states. motive was not just economic the idea was to create a system of shared values after all increasing trade also plays a role in promoting peace. if there's one constant in our lives it's change
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take the mountain village of some now and in the swiss alps the center is it was isolated and backwards but things took a drastic turn after the village was granted tax free status in the nineteenth century and there's more change coming this way as did earlier skewed found out. this is what the swiss mountain villages unknown looked like a century ago. today at an upscale shopping paradise. a lot of this dramatic transformation can be attributed to a tiny rule change a change that is still causing problems on the ski slopes today. i went there to find out how that happened. now one is located at the very eastern tip of switzerland right on the border with
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austria. high up in the mountains it used to be very secluded with the only access to the outside world being through the neighboring country until the late nineteenth century islam long was poor with most of the residents being farmers because it was cut off from switzerland all of the goods they could not produce themselves had to come through austria or in switzerland for three and stay the whole system countrywide in the late one nine hundred the farm of them known protest they would have had to pay tariffs and tax on everything that came through austria which they couldn't afford. and that's when it got attributed to status of education free. from the one nine hundred seventy s. onwards became a populous nation and that's when the duty free status started paying off duty free means you don't have to pay consumption tobacco alcohol tax or customs duties
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either and everyone here profits. are very small and isolated community so you might think that we were in financial trouble but in comparison to other communities we were very financially stable you also thanks to our duty free status. the village only has about eight hundred inhabitants but it's also home to about forty shops selling duty free items. so as annuity free shops in airports. tends to be a lot cheaper and the same goes for cigarettes. to my surprise they cost just how what they would cost elsewhere because of the high to back on alcohol tax or rather it's absence other products here on average ten to thirty percent cheaper than the regular swiss price great right but this duty free beer. this can also cause problems.
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i'm directly on the border between austria which is in front of me and switzerland with his feet from non-life down there. the flimsy little ski lift is over two thousand seven hundred metres above sea level many speeches risqué shopping down ins are now on and take their purchases over to austria not on photo by car but on skis. about shopping and style. but this strict regulations on how much individuals can buy and take away from is unknown without all the limit is one liter with cigarettes it's ten packets for other goods three hundred euros is the maximum. so if you happen to buy a rolex you have to declare it which not everyone sounds. to me is here to stop the smuggling as. was cultural regret it just happens
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sometimes that people see as doing checks then they try to ski down the other side and get away. or is on my skis and up until now nobody has managed to avoid being charged trying to get a woman sift through and see. how low the have to stop excuse me i'm from austrian customs or if they are that's was the only resume that everybody is aware of the rules but when i can't use them with good work there were three hundred euros then i have never heard of them of course but it's neat to boast never look on your watch please. watch it if not for which you have no water. ok. thank you. and the checks don't stop at the mountaintop i can barely catch up. most of the cross border smuggling involves alcohol and tobacco but the customs inspectors are
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primarily interested in luxury goods. someone's business model however is facing two major headaches. well if you get sick and his family and seven shops here but one thing we're feeling the impact of e-commerce. today our customers compare us with the prices online and price that in that so people in the caribbean if we don't stay competitive that we have no charge he's got kind of sausage. duty free revenues have been halved in the last ten to fifteen years here and if you look at the exchange rate over the last decade the euro has lost a third of its value in comparison to the swiss franc and that's why duty free revenues have fallen so the no profited off of seclusion and special status but it seems like even this tiny village can't isolate itself from global change.
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and that's all for this week's edition of a made we're also digital of course you can find us on twitter and facebook and back here next week same time same place see you.
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they are digital more years. before when. for internet activists one mission. the battle for freedom and dignity. courageous and determined a campaign for women's rights. for peace. they mobilize against femicide for compulsory veils. their messages are spread like. social media is critical critical as a development in. terms of. manhood on the streets on our rights are not up for discussion. they are women the more changing the world
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and the ready. digital. starts marching band on w. play. such. as . this is deja vu news live from berlin pushing for peace in afghanistan the u.s. says talks with the taliban in qatar are making progress but what will be the price for ending seventeen years of war and given the terrible legacy of the taliban how do the afghan people view the prospect of their return we speak to an afghan filmmaker. also coming up new satellite images from north korea are causing concern
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they suggest the country is rebuilding a rocket launch site that it dismantled last year.

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